Background

The Hall Center is at the cutting edge of American medicine, combining eastern and western medical treatments to optimise health and well-being, particularly for elderly patients. A lot of information needed to be communicated to the patient and doctors were spending more time educating patients than seeing other patients. Information was often technical meaning patients found it hard to understand and remember.

Challenge

To create a comprehensive bank of knowledge that could be used for continuing education and motivation so that patients could take control of their own health. This knowledge was not in print form and due to time limitations, from the doctors/practitioners, had to be transferred quickly into a published, interactive form of learning.

Solution

We captured the knowledge of the doctors and therapists on video, in the same style that they normally communicate with patients face-to-face. Over 120 short video files were created. This was then organised into an easy to navigate, fully searchable KnowledgeBank™ available online and on DVD-ROM.

The video Q&As and demos are supported with summary screens, a medical glossary, body maps, and articles.

“We can focus on the important details of the patients’ condition and we refer them to the KnowledgeBank™ to review the basic and procedural information that previously consumed a lot of time on each consult. Our patient’s level of retention of information is much greater now, and they can progress faster in their understanding and practice of the principles of health. There is less need for follow up calls and questions, as the answers to most questions are easily available on the KnowledgeBank™. It is also a great marketing tool as our patients are excited to share the programme with friends and family members. It is a multi-dimensional asset to our business and our patients”.

Howard Liebowitz, MD

Impact

• Patients can access their doctor’s or therapist’s knowledge about their condition and treatment from their own home
• Doctors and therapists spend less time on general patient education, which means they can spend more quality time with the patient addressing their needs
• Patients remember far more knowledge about their ailment/treatment than before