People are TRiBECA® Knowledge. We are a conscientious and loyal multi-disciplined team of experts
Knowledge architects, instructional designers, content directors, business and medical writers, software developers, rich media experts, picture researchers, graphic and flash designers and project managers. We bring our unique talents together to provide impactful, imaginative eLearning/eWorking solutions.
We work with all our clients as ‘part of their team’. We are extremely conscientious and loyal in all our relationships and take great pride in our company; always striving to deliver the most intelligent solutions that are great value for money with a measurable ROI.
SHERRY MORAN | Managing Director
Sherry manages the company and is responsible for TRiBECA® Knowledge’s strategic direction.
She has always been on the cutting edge of eLearning, first in the use of video to enhance interactive learning design and best practice inspirational programmes and now the eWorking approach of integrating learning with practical application.
Sherry moved to the UK from New York and founded TRiBECA® Knowledge in 1989. Having been
head of JP Morgan's Internal Corporate Communications and Media Departments she brought with her experience in producing highly innovative financial product knowledge and management development learning packages.
Sherry has a Masters in Media Studies from New York University and has held professorial positions in New Media at two New York Universities.
ANDRÉ MOA | Director Knowledge Solutions
André manages TRiBECA® Knowledge’s technical project teams and leads the development and implementation of eWorking and knowledge solutions.
He has over 10 years experience in the knowledge management and digital media industries. He has a deep understanding of developing information architectures tailored to meet unique audience and business needs. He has led the development of a range of eWorking solutions for global pharmaceutical, FMCG and telecommunications companies including collaborative planning tools, strategic marketing planning tools, market access tools, intranet knowledge sharing environments and on-demand learning environments.
He has an MSc in Management and Strategic Information Systems from the University of Bath and a Postgraduate Diploma in Marketing from the CIM.
DANIELA SPUHLER | eLearning and Design Manager
Daniela manages TRiBECA’s award winning eLearning development and design teams and has been producing product training and marketing capability training for pharmaceutical and fast moving consumer goods for the last 4 years.
Daniela has a post-graduate degree in eLearning from Sussex University. She comes from a visual communication background having first studied and worked as a photographer before moving into the digital communication domain. She graduated in 2003 with a BA (Hons) first degree in multimedia arts from Middlesex University, where she developed a passion for eLearning.
She has particular expertise in usability and cognitive learning issues and strives to make learning engaging, memorable and relevant to the users' needs so that learning can be turned into action.
WILL WARD | Senior Software Architect
Will manages TRiBECA’s award winning and innovative software development teams and has particular expertise in usability and results driven solutions.
Will has been developing innovative commercial software solutions for over 15 years. Will has designed and programmed Intranet/Internet/CD-ROM solutions for organisations such as Amdocs, GlaxoSmithKline, Sky TV and HM Treasury.
EMMA RASMUSSEN | Content Designer & Video Producer
Emma is a key member of the eLearning and Design Team. As project manager, she is responsible for managing her team of instructional designers and graphic designers, ensuring that the content looks great, works well in the digital learning platform and is delivered on time and on budget. She enjoys working on a variety of subjects from product training to marketing strategy training and health care programmes.
Emma also brings Rich Media support to TRiBECA® Knowledge's learning projects as an audio and video editor. Emma has a Film degree from Ithaca College, New York, USA.
TINA GIBBARD | Content Designer
Tina works on structuring the sites, uploading content and applying suitable imagery.
Before Tina joined TRiBECA® Knowledge , she worked for seven years in the HR Learning and Development department of Coca-Cola EU.
Tina has a BA in English Literature and a Postgraduate Diploma in Fine Art from Chelsea College of Art and Design.
eLearning and Content Design Team
Our eLearning team includes a wide range of experts from educational learning consultants, instructional designers, visual communication designers and usability analysts. At the heart of all these experts’ work is the ‘user’ and their learning and information needs. We follow a user centred design approach, and like to work as close with the users as possible in order to understand their needs and work patterns, this allows us to deliver engaging, personal and performance accelerating solutions.
Thorough quality assurance procedures underpin every part of design and development. Usability testing along with user acceptance testing is integrated into the design and development process.
Solutions & Information Architecture Team
TRiBECA’s team of software and information architects works to enable practical, robust and realistic solutions to meet the unique needs of each individual client. Whilst we enjoy using technology cleverly and innovatively, we never lose sight of technology’s role as the enabler.
Video & Rich Media Production Team
TRiBECA has been producing video, and then rich media, for 12 years. Our production teams offer the full range of creative and technical expertise available from the video, audio and animation media. We can create anything from motivating video case studies to basic interviews and audio tutorial files. All our rich media elements are created to make the content more engaging and memorable.