Aligning ‘learning and doing’ in Strategic Marketing Training
Strategic Marketing models and tools that analyse key business and planning decisions are at the heart of a company’s success and should be part of any Strategic Marketing Training. This valuable store of knowledge needs to guide users when they are actually performing the task.
TRiBECA® Knowledge provides modules that are short and practical and offer ‘just-in-time’,’ just-enough’, continuous learning that integrates learning with doing. They are aligned to your company’s competency framework and responsive to individual’s learning needs.
Our eLearning/eWorking solutions are loaded with ‘smart’ tools that turn theory into practical application, reinforced with media rich cases. They can be online or supported by ‘blended’ management involvement and group work.
The user can then practice applying their learning in simulated activities before performing the actual task. ‘Learning’ then translates into ‘business at hand’; where tasks completed can be fed directly into the company’s online information or planning system.
Our eLearning/eWorking solutions can work around the organisation’s framework and/or employ social networking features so that there is transparency between the ‘learning and doing’ environments at the centre of their Strategic Marketing Training. They also benefit from using the KnowledgeBank™ software.
We’ve been shortlisted for the best Business to Business website for a global FMCG company’s internal marketing programme.
More
A global FMCG company had an ‘academy-style’ internal marketing training programme that was no longer fit for purpose. We created an Intranet portal that facilitated a blended learning journey.
More
We won the IELA Award for blended learning programme for International Marketers.
More