The most costly pharma launch planning mistakes and how to avoid them

Posted by Andre Moa on Mar 20, 2014 4:52:00 PM

 

 

 

The road to a successful pharma product launch is paved with pitfalls and there are some common problems that big pharma has faced in the past when it comes to drug launches.

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Topics: 2017 trends, Pharma launch planning, Pharma trends, Market access

Why pharma launch readiness planning and execution needs to change

Posted by Andre Moa on Feb 3, 2014 5:24:00 PM

 

The commercial model in pharma has shifted in response to the end of the blockbuster era, the ‘patent cliff’, formidable competition from generics, rapid growth in emerging markets, and a new challenging and complex payer environment with increasing market access restrictions. Together, they have shaped a new paradigm of pharma launch readiness for an era where the blockbuster approach is no longer suitable.

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Topics: 2017 trends, Pharma launch planning, Pharma trends, Market access