3 Pharma Trends for 2024: All about market access
Pharma is facing a new set of launch, market access and strategic challenges as the pandemic has changed some market characteristics for good.
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Pharma is facing a new set of launch, market access and strategic challenges as the pandemic has changed some market characteristics for good.
Today’s launch strategies are more modestly scaled, but they must be planned, implemented and tracked in greater depth.
There is plenty of pharmaceutical innovation left in the tank, judging by current product pipelines. Pharma launch challenges, though, have never been tougher.
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