As the challenges to pharmaceutical launch strategy, market access and success, become ever more imposing, no-one will prevail by throwing money and reps at the problem as companies did in the past.
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Topics: Pharma launch planning, launch challenges, launch readiness, pharma launch challenges, launch strategy
A healthy pharmaceutical industry runs on innovation. There is plenty of that left in the tank, judging by current market trends and product development pipelines. Pharma launch challenges, though, have never been tougher.
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Topics: Pharma launch planning, launch challenges, launch readiness, pharma launch challenges