3 Pharma Trends for 2024: All about market access
Pharma is facing a new set of launch, market access and strategic challenges as the pandemic has changed some market characteristics for good.
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Pharma is facing a new set of launch, market access and strategic challenges as the pandemic has changed some market characteristics for good.
Damaging constraints on patient access to medicines come from many quarters. Pharma companies must ensure that poorly co-ordinated and executed drug launches are not to blame.
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