Your pharma launches transformed: Introducing SmartLaunch® AI

Less admin. Smarter decisions. Greater impact.

Pharma launches are too important for teams to spend their time chasing updates, reconciling spreadsheets and rebuilding PowerPoint slides. Yet across global and country launch teams, fragmented ways of working, manual reporting and time-consuming coordination continue to divert attention from what matters most: strategising, anticipating risks, and keeping launches on track.

That’s where SmartLaunch® AI comes in.

Now, your launch teams can have alignment across workstreams and functional areas, clear visibility of all projects – and have both status updates and meeting-ready PowerPoint slides created in a matter of seconds.

The hidden costs of manual launch reporting

Does this sound familiar?

On Monday, your Launch Lead starts collecting updates for a leadership meeting on Thursday. Each country has its own file and each workstream its own tracker. Owners need chasing, risks need summarising and the status slides must be rebuilt manually, chevron by chevron, often with support from an external consultancy.

By Wednesday, the deck is finally ready, but the launch plan has already moved on.

Nothing in that week was strategy. It was assembly.

And the challenge goes beyond reporting. When information is scattered across files, emails and teams, even straightforward collaboration can become time-consuming.

Your new reality – receive answers in seconds

Meet Leo, the AI assistant built into SmartLaunch^® AI. Leo turns complex launch information into clear answers that launch teams can act on.

Imagine that same Launch Lead starting their week differently.

Instead of gathering updates, they simply open SmartLaunch^® AI and ask Leo three questions:

• “What needs my attention across my launches this week?”
• “What are the key risks for the launch in each country?”
• “Prepare my presentation for today’s launch status meeting.”

Within seconds, Leo provides the answers and generates meeting-ready PowerPoint slides from the launch plan. The team reviews, makes decisions and proceeds at pace. They can now concentrate on strategic planning and on the quality and speed of the launch. The plan no longer needs a status deck built for it. It builds one itself.

Want to see how Leo works on a real launch plan? Book a demo today.

Not just another AI assistant – a tailor-made solution for your pharma launches

General-purpose AI tools can summarise documents and help generate content.

But Leo does much more. It answers questions about your launch.

Leo is embedded into the launch execution platform, where global and country launch plans are managed in one place, so it understands how your pharma launch is structured through countries, workstreams, milestones, dependencies and your own launch framework.

Less administration. More effective launch execution.

Here is what changes in practice:

• Ask Leo a question and the answer arrives in seconds.
• Status slides are created directly from the launch plan.
• Alerts reach the right people, so nobody has to chase.
• New launches start from a proven template in a few clicks.

Each of these takes routine work off the team. That leaves more time for the strategic work where launch teams add the most value:

• Spotting risks early
• Aligning countries and workstreams
• Making the calls that keep the launch on track
• Driving the quality and speed of launch execution

Built on years of pharma launch experience

SmartLaunch^® AI isn’t starting from zero. Launch teams have used SmartLaunch^® for years, across 20+ companies and 100+ countries, supporting 2,000+ launches. Global and country plans, milestones, status, risks and dependencies already exist in one place, structured around the way pharma launches actually work. This gives the AI a solid foundation to work on, and lets teams ask it the questions that matter and get answers they can act on.

People stay in control

Leo advises, but your team decides. Leo shows the sources behind each answer, so your team can verify the information before acting. Responses draw only on the launch plans, data and documents each user already has permission to access. Customer data is never used to train the underlying AI models.

Is your launch team spending time on the right things?

Consider three questions:

1. How much of your team’s week is spent assembling an overview of the launch rather than acting on it?
2. Can anyone on the team get a straight answer about a single country in seconds, without asking around?
3. Do your leadership slides come from the plan, or from someone’s evening?

If these questions sound familiar, it may be time for a smarter approach. Book a demo to see Leo working on a real launch plan.

André Moa is CEO of TRiBECA® Knowledge, the company behind SmartLaunch® AI.