2019 New Drug Approvals And Updates: The Year In Review

Posted by Andre Moa on Dec 6, 2019 12:24:26 PM

Launch excellence for pharmaceuticals depends on a multitude of factors, from pricing, reimbursement and health technology assessment (HTA) to positioning, sequencing, sales, marketing, media coverage and the competitive landscape. None of these can get off the ground, though, without regulatory approvals in key markets. Here, we tally up 2019 new drug approvals to date in the US and the European Union.

 

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Topics: launch readiness

How digital transformation can streamline your new pharma product launch

Posted by Andre Moa on Nov 5, 2019 2:47:15 PM

Digital technology and media have disrupted and revolutionised pharmaceuticals from research to market entry and beyond. That presents some challenges to product launches but also opportunities to maximise launch efficiency. In an ever more global, complex and volatile market environment, digital transformation of a traditionally conservative industry creates fresh possibilities to bring both launch strategy and execution into alignment.  

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Topics: launch readiness

How to stay on top of your global market access challenges

Posted by Avel Shah on Sep 17, 2019 9:15:00 AM

 

 

 

Your dazzling new pharmaceutical product is going nowhere fast unless it reaches patients on time and on terms that balance affordability with the need to recoup years of investment. Is your organisation really taking control of the market access challenges that make all the difference between launch success and an also-ran?

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Topics: launch readiness

How to gain full visibility of launch readiness across countries worldwide

Posted by Avel Shah on Jul 2, 2019 9:36:00 AM

 

 

 

Are you prepared for the domino effects of today’s highly networked launch environment? In an ever more interconnected and globalised pharmaceutical universe, there is a strong likelihood the launch of a new product will have significant reverberations beyond national borders. That is why 360˚ visibility of all associated activities from market to market is an indispensable component of launch readiness.

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Topics: launch readiness

How to keep your global and country launch team aligned

Posted by Andre Moa on May 30, 2019 10:38:00 AM

When a new drug comes to market, chances are it will launch globally, or at least across multiple territories. It’s a global marketplace, and with all the restraints on pharmaceutical growth these days, you’ll want to spread your bets. Your launch team needs to be organised globally too.

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Topics: launch readiness