Making Launches Count
Despite a resurgence in pharma R&D productivity, returns on investment from new medicines are thinning out as product-development costs rise and market-access barriers proliferate.
This guide looks at the payer-driven environment diluting in-market revenues. It asks how product-launch teams can anticipate, mitigate and manage risks to optimise ROI at a time when health-system costs are under growing scrutiny.
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