Find out which pharma launch tool offers real competitive advantage
With smaller and more frequent product launches, emerging markets to target, and growing market-access challenges in the developed world, the global pharmaceutical industry is negotiating a period of intense change.
Your launch-planning strategy needs to be fit for purpose in this demanding new environment if you want to bring medicines to market with optimal speed and efficiency.
Our pharma launch-planning chart compares the two most common solutions: the traditional approach of managing and executing a launch strategy through Excel spreadsheets; or using a bespoke digital pharma-launch tool.
The chart highlights the limitations of the old approach and the benefits of a bespoke digital tool, such as:
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