Empowering pharma to deliver new medicines to patients faster

SmartLaunch® AI is the leading AI-powered launch execution platform for pharmaceutical, biotech and medical device teams. The platform provides structured launch planning, real-time visibility across global, regional and local execution, and an embedded AI assistant — Leo — that understands the complexity of your launches.

SmartLaunch® AI delivers instant analysis and AI-generated reporting, allowing teams to focus on launching the product, rather than chasing updates.

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Designed for launch team operation. Built for pharmaceutical complexity.

SmartLaunch® AI offers:

  1. 1.

    A launch execution platform purpose-built for pharmaceutical complexity of new product launches.

  2. 2.

    A shared framework that aligns workstreams across global, regional and local teams.

  3. 3.

    An embedded AI assistant — Leo — that turns launch data into instant answers and meeting-ready PowerPoint slides in seconds.

“SmartLaunch® AI plays a vital role in helping us fulfil our mission of delivering medicines to patients faster.”

Global Launch Excellence Director

Trusted by

SmartLaunch® AI helps launch teams execute with
clarity, alignment and speed.

Visibility

Gain full visibility across the entire launch portfolio with AI-assisted insight into milestone status, timelines, emerging risks and recent changes.

Alignment

Say goodbye to disconnected spreadsheets and tools. Align stakeholders across teams, countries and functions with a shared view of priorities, dependencies and progress.

Collaboration

Unlock collaboration across every function: within your global team, within each affiliate and between global and affiliates. Ensure smoother handovers, fewer blind spots and shared understanding across teams.

Efficiency

Save time with instant analysis, automated status reports and AI-generated, meeting-ready PowerPoint slides.

AI Assistant

Leo turns launch complexity into instant clarity

Leo is an embedded AI assistant that enables launch teams to instantly understand complex global and local launch plans throughout their launch portfolio, without the need for manual filtering, reporting or analysis.

Leo, the SmartLaunch AI assistant

Ask natural language questions about launch plans, activities, milestones, timelines, status, dependencies, risks, KPIs and reports, and receive clear, context-aware answers grounded in SmartLaunch® AI data and governed by existing user permissions.

Teams can reduce time spent searching, analysing and reporting, and focus on execution, alignment and launch readiness.

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How launch teams use Leo

Understand what matters most

Discover what activities need attention, where delays are emerging and which dependencies could delay critical milestones, simply by asking the question.

Gain clarity across plans and markets

Summarise launch readiness by product, indication, country or region, and see the interdependencies across workstreams and between global and local plans.

Streamline reporting and reviews

Prepare for leadership updates and launch readiness reviews, with meeting-ready PowerPoint slides generated in seconds.

Find answers faster

Search, analyse and summarise launch data, plans, timelines, status and documents instantly, all within one system.

Built for pharmaceutical and biotech launch execution

SmartLaunch® AI is purpose-built for the realities of pharmaceutical launch execution.

SmartLaunch® AI understands structured launch frameworks, global-to-local planning models and complex cross-functional dependencies, while respecting role-based permissions and governance at every step.

Unlike generic project management tools, SmartLaunch® AI is built around your own launch framework, plan templates and reporting. The platform enables the operating model to be rolled out consistently across every team and country. With automated, integrated and consistent reporting across the portfolio, every launch benefits.

The tool launch teams love to use

SmartLaunch® AI Portfolio Management

How global pharmaceutical teams manage every launch via one platform

One portfolio. Every launch.
Complete visibility.

SmartLaunch® AI brings every product, indication, country and workstream into one centralised platform, replacing fragmented spreadsheets, tools and trackers with a single way of working across the entire launch portfolio.

Leadership has complete visibility of status and timelines across the entire portfolio of launches, monitoring progress, identifying risks, comparing markets and tracking critical milestones across every country and workstream, with reporting available on demand.

Turn launch plans into launch success

SmartLaunch® AI integrates global and country launch plans in a single system for launch execution. Embedded AI helps teams quickly identify status, dependencies, bottlenecks and emerging risks, while dashboards, roadmaps, timelines and world heatmaps provide a clear view of progress across products, countries and workstreams.

SmartLaunch® AI guides you and your team towards the tasks that need your attention now. Use personal task lists, alerts, Gantt charts and flexible Kanban boards to prioritise your work.

SmartLaunch AI launch plans

Built for pharma. Tailored for you. Designed for adoption.

The platform is built around familiar pharmaceutical terminology, workflows and launch processes, and is configured to your company’s specifics within that broader context. Embedded AI works within this shared language, helping teams find answers, surface relevant information and take action without needing to learn new tools or ways of working.

Commercial, market access, medical affairs, regulatory – all collaborating on a platform they’ll actually enjoy using.

SmartLaunch AI built for pharma

Drive launch excellence. Empower local execution.

SmartLaunch® AI mirrors your launch framework, operating model and ways of working, giving every launch team a proven template and an optimised starting point to build on. Teams can visualise activities, milestones and dependencies within that shared structure, raising the quality of execution while allowing the flexibility needed for different products, markets and launch scenarios.

SmartLaunch® AI makes it quick and painless to plan new product and country launches based on your launch plan templates. Easily switch between different templates for different launch scenarios.

SmartLaunch AI launch framework

The complete launch execution platform

SmartLaunch AI plan view

Assign tasks by RACI role, track status and timelines. AI-assisted prioritisation surfaces overdue tasks, upcoming deadlines, dependencies and potential risks across your launch plans.

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Enterprise-grade and secure by design

SmartLaunch® AI is built on secure, enterprise-ready cloud infrastructure.

  • Built on Amazon Web Services (AWS) using Amazon Bedrock
  • The platform is built to ISO 27001-certified security standards, and is fully GDPR-compliant
  • Every client’s data is kept completely secure, and never shared across accounts
  • Responses from Leo are grounded in the launch plans, data and documents each user has permission to access
  • User permissions and access controls are enforced automatically
  • SmartLaunch® AI integrates with your company’s single sign-on (SSO)
  • Customer data is never used to train the underlying AI models
  • All data is encrypted in transit and at rest

SmartLaunch® AI accelerates launch execution while leaving you in control

SmartLaunch® AI gives your team sharper insight into every launch. Teams remain in control through a human-in-the-loop approach, with AI providing guidance and recommendations while people retain responsibility for decisions and actions.

Frequently asked questions

A pharma launch management platform is a collaborative and fully integrated system to operate a launch. Global and country plans are managed from one centralised system, with access carefully administered so each user only sees what is relevant to their role. Global teams can share deliverables with country teams. Dependencies are tracked across global and country plans, giving both levels clear visibility of upstream and downstream impacts. Planning and reporting sit in that same system, so status updates are generated automatically rather than pulled together afterwards in a separate tool, and the whole cross-functional launch team collaborates across workstreams in one place. A portfolio dashboard presents a single and clear view of status and timelines across every launch.