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New Report: Launch Readiness 2022 - How to address key trends and challenges

Posted by Andre Moa on Feb 1, 2022 10:30:00 AM

In our new report  Launch Readiness 2022, we consider how launch strategists may best navigate a fast-changing yet still commercially ripe environment for pharmaceutical launch readiness. We show how digital transformation and cutting-edge launch management software help companies track the status of launch activities and manage global launch challenges, in real-time and across both functions and countries.

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Topics: launch readiness, launch strategy, launch effectiveness, launch readiness framework, launch plan, pharma tenders

Rethinking Launch Readiness in 2021: The New Normal in the Shadow of COVID

Posted by Andre Moa on Feb 24, 2021 3:50:37 PM

 

It is probably reasonable enough by now to talk about the launch readiness landscape for medicines and vaccines as pre- and post-COVID. We can also say with some certainty that nothing will ever be the same again.

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Topics: launch readiness, launch strategy, launch effectiveness, launch readiness framework, launch plan, pharma tenders

The Ultimate Guide to Launch Readiness in 2019

Posted by Andre Moa on Feb 5, 2019 7:45:00 AM

Pharmaceutical companies have more reasons than ever to hone their launch readiness skills. The question is whether they possess the new product launch strategies and tools to successfully commercialise their new medicines in an often volatile and always competitive global marketplace.  

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Topics: launch readiness, launch strategy, launch effectiveness, launch readiness framework, launch plan, pharma tenders

The Essential Tender Management Checklist for Pharma

Posted by Andre Moa on Jun 29, 2018 10:27:16 AM

 

 

 

Tender management is fast entering the mainstream of pharmaceutical industry strategies. Getting the tendering process right, and making sure your global and local resources are properly aligned towards that goal, will make all the difference between riding this trend to a broader, more flexible revenue base, and watching competitors reap the benefits. The growing reliance on tenders as a cost-effective purchasing strategy for medicines in developing and developed countries creates a whole new set of market access challenges for the pharmaceutical industry.

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Topics: Market access, Tender Management, pharma tenders

Resolving the new market access challenges created by tenders

Posted by Andre Moa on Feb 9, 2018 4:01:54 PM

The growing reliance on tenders as a cost-effective purchasing strategy for medicines in developing and developed countries creates a whole new set of market access challenges for the pharmaceutical industry.

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Topics: Market access, Tender Management, pharma tenders