Pharmaceutical companies have more reasons than ever to hone their launch readiness skills. The question is whether they possess the new product launch strategies and tools to successfully commercialise their new medicines in an often volatile and always competitive global marketplace.
Managing pharmaceutical launch timelines is a critical step in the journey from clinical development through to market entry.
Efficient and effective pharma launch planning is all about making sure your new product hits target markets with maximum impact and minimal complications – all in good time and at an acceptable cost.
With the plethora of market access challenges now confronting pharmaceuticals worldwide, a carefully considered launch readiness framework is a non-negotiable.