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Featured Post

6 Pharma Trends for 2025: Trump’s Return, AI Breakthroughs, and Market Access Challenges

  • Andre Moa
  • 21 Jan 2025
  • 21 minute read

Pharma is facing a new set of launch, market access and strategic challenges as the pandemic has changed some market characteristics for good.

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Latest posts

Launch Readiness 2025: What this year holds in store for pharma product launches

Pharma innovation stays strong, but market access barriers persist. Discover key trends and strategies in our Launch Readiness 2025 report.

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2024 New Drug Approvals: Key FDA and EMA approvals, breakthroughs and market trends

Discover key FDA & EMA drug approvals of 2024, breakthrough innovations, and market trends. Explore what these approvals reveal about the pharma industry's future.

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Market Access 2025: Navigating the emerging HTA and drug reimbursement challenges

Discover insights from 'Market Access 2025' on overcoming HTA and drug reimbursement challenges. Learn strategies to navigate evolving market access hurdles.

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Launch Readiness 2024: A fresh look at key trends affecting pharma product launches

Revitalized US approvals and thriving innovation are positive signs for new medicines this year. However, our Launch Readiness 2024 guide shows that cost and value remain critical to launch success.

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Market Access 2023: New Report on key challenges in HTA and reimbursement

As market access barriers proliferate, digitally enabled alignment is key to optimising new drug uptake.

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Launch Readiness 2023: Key trends impacting pharma product launches

Our Launch Readiness 2023 report examines the prospects and challenges for new medicines entering the market in the shadow of COVID-19.

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New Report: Launch Readiness 2022 - How to address key trends and challenges

With COVID-19 driving innovation and agility, 2022 promises another rich crop of pharma launches. Closer cost-benefit scrutiny demands carefully differentiated value.

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Rethinking Launch Readiness in 2021: The New Normal in the Shadow of COVID

COVID-19 has intensified launch challenges facing new drugs. R&D pipelines and regulatory approvals continue to deliver innovation and commercial promise.

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The Ultimate Guide to Launch Readiness in 2019

Pharmaceutical companies must embrace pioneering new product launch software if they really want to optimise launch readiness to capitalise on renewed innovation and R&D productivity.

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Launch effectiveness is a patient-access issue

Damaging constraints on patient access to medicines come from many quarters. Pharma companies must ensure that poorly co-ordinated and executed drug launches are not to blame.

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