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Featured Post

6 Pharma Trends for 2025: Trump’s Return, AI Breakthroughs, and Market Access Challenges

  • Andre Moa
  • 21 Jan 2025
  • 21 minute read

Pharma is facing a new set of launch, market access and strategic challenges as the pandemic has changed some market characteristics for good.

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Latest posts

2020 New Drug Approvals: Review of New FDA and EMA Marketing Authorisations

Despite the threat of pandemic disruption, US and EU drug approvals for 2020 are in good health, with breakthrough innovation much in evidence.

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How the coronavirus crisis could affect your new drug launch

The coronavirus is forcing pharma to think creatively about remote working in a constrained environment. Digital technology will be crucial in softening the pandemic’s multiple impacts on drug launches.

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From Volume to Value: Strategising launch readiness in 2020

The pharmaceutical market in 2020 is more about product diversity, breakthrough science and new therapeutic targets than spectacular launch volumes.

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5 Pharma Trends for 2020: Counting the value and cost of innovation

The pharmaceutical market in 2020 is more about product diversity, breakthrough science and new therapeutic targets than spectacular launch volumes.

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6 pharma trends for 2019 that will set the pace for industry

We take a look at the Top 6 Pharma Trends for 2019: From slowing sales growth, biosimilars getting serious, growing pressure on US pricing, more Brexit uncertainty, value focused R&D to the need to address the industry’s ‘me-too’ deficit.

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6 Pharma Trends for 2018 [INFOGRAPHIC]

6 of our key pharma trends that will shape the industry are illustrated on our pharma trends for 2018 infographic.

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6 pharma trends for 2018 that will shape the industry

Value, innovation, inter-connectivity, personalisation, and the disruptive impact of digital tools and online retail: these are key pharma trends for 2018.

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Getting your launch strategy right for today’s market access paradigm

Today’s launch strategies are more modestly scaled, but they must be planned, implemented and tracked in greater depth.

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Pharma launch challenges will only get worse

There is plenty of pharmaceutical innovation left in the tank, judging by current product pipelines. Pharma launch challenges, though, have never been tougher.

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7 pharma trends for 2017 that will define the industry

From pricing concerns, reputational damage control, Trumpian uncertainty, technology convergence to multichannel, we predict the key pharma trends for 2017.

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8 pharma trends to keep top of mind in 2016

We predict the top pharma trends for 2016 including creative new approaches to drug pricing and reimbursement and building a digital-health ecosystem.

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6 reasons your market access and launch efforts will suffer with Excel and SharePoint

Using Sharepoint and Excel for your market access needs isn't necessarily the best bet. Discover how to execute your activities more effectively.

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