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The Ultimate Guide to Launch Readiness in 2019

Posted by Andre Moa on Feb 5, 2019 7:45:00 AM

Pharmaceutical companies have more reasons than ever to hone their launch readiness skills. The question is whether they possess the new product launch strategies and tools to successfully commercialise their new medicines in an often volatile and always competitive global marketplace.  

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Topics: pharma tenders, launch readiness, launch readiness framework, launch effectiveness, launch strategy, launch plan

A 360˚ view of launch timelines will ease you into the market

Posted by Andre Moa on Jul 14, 2017 2:35:23 PM

Managing pharmaceutical launch timelines is a critical step in the journey from clinical development through to market entry.

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Topics: launch readiness framework, launch plan, launch manager, launch timelines

Pharma launch planning should be focused on strategy, not data management

Posted by Andre Moa on Jun 22, 2017 12:20:08 PM


Efficient and effective pharma launch planning is all about making sure your new product hits target markets with maximum impact and minimal complications – all in good time and at an acceptable cost.

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Topics: launch readiness framework, launch plan, launch manager

Why you need a consistent launch readiness framework

Posted by Andre Moa on Jun 8, 2017 12:15:00 PM

With the plethora of market access challenges now confronting pharmaceuticals worldwide, a carefully considered launch readiness framework is a non-negotiable.

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Topics: launch readiness framework, launch plan, launch manager