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The Ultimate Guide to Launch Readiness in 2019

Posted by Andre Moa on Feb 5, 2019 7:45:00 AM

Pharmaceutical companies have more reasons than ever to hone their launch readiness skills. The question is whether they possess the new product launch strategies and tools to successfully commercialise their new medicines in an often volatile and always competitive global marketplace.  

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Topics: launch readiness, launch strategy, launch effectiveness, launch readiness framework, launch plan, pharma tenders

6 pharma trends for 2019 that will set the pace for industry

Posted by Andre Moa on Jan 14, 2019 4:36:46 PM

As we inch warily or rush enthusiastically into another year against a backdrop of political turmoil and business uncertainty in major markets, it is time to look at the prevailing 2019 pharmaceutical industry trends and what they might mean for companies launching new medicines, negotiating market access barriers, or simply trying to do what they do better. Inevitably, the US is in the thick of the action. But there are many other important 2019 pharma trends, both national and global, that will set the pace for industry throughout what promises to be another dynamic and challenging year. 

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Topics: Pharma launch planning, Pharma trends, Market access, launch readiness, Tender Management, #2019 Pharma Trends

Getting your launch strategy right for today’s market access paradigm

Posted by Andre Moa on May 11, 2017 1:59:17 PM


As the challenges to pharmaceutical launch strategy, market access and success, become ever more imposing, no-one will prevail by throwing money and reps at the problem as companies did in the past. 

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Topics: Pharma launch planning, launch challenges, launch readiness, pharma launch challenges, launch strategy

Pharma launch challenges will only get worse

Posted by Andre Moa on Apr 27, 2017 3:42:00 PM

A  healthy pharmaceutical industry runs on innovation. There is plenty of that left in the tank, judging by current market trends and product development pipelines. Pharma launch challenges, though, have never been tougher.

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Topics: Pharma launch planning, launch challenges, launch readiness, pharma launch challenges