3 Pharma Trends for 2024: All about market access
Pharma is facing a new set of launch, market access and strategic challenges as the pandemic has changed some market characteristics for good.
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Pharma is facing a new set of launch, market access and strategic challenges as the pandemic has changed some market characteristics for good.
Market access is all about fine-tuning global plans to local demands. How do you stay on top of launch risks as your new product rolls out internationally?
Launch risks are a fact of life when new drugs come to market. How do you ensure those risks stay visible and manageable across your organisation?
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