Agile launch execution requires the right digital tools

Posted by Andre Moa on Sep 23, 2021 7:30:00 AM

The pharmaceutical industry is embracing agile ways of thinking and working in its efforts to boost productivity, creativity, speed and efficiency, all the way from laboratory to patient. That includes ensuring agile launch execution. For pharmaceutical launch activities, agility is a function not just of organisational structures or attitudinal change but of the technologies used to make those activities more visible, accessible and manageable.


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Topics: launch planning, digital transformation, agile, agile launch execution