5 critical challenges for pharma launch optimisation

Posted by Andre Moa on Feb 17, 2014 11:49:00 AM



In the new pharma world of smaller and more frequent launches, increased value-based demands from payers and a focus on emerging markets, a new and more agile approach to pharma launch planning is needed.


Many launch teams will already be aware of the need to change, yet only 1% of companies are succeeding in their product launches, according to an IMS study, indicating that there is still a long way to go to in terms of pharma launch optimisation.


In order to see success in this new world, pharma companies must become fast and efficient launch factories. Here are the five critical challenges for pharma launch optimisations…

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Topics: Pharma launch planning, launch optimisation