--- title: Blog - Launch and Market Access trends in pharma | TRiBECA Knowledge | London | Pharma ROI description: Pharma ROI | Keep up to date with the latest launch, market access and tender management trends in the pharmaceutical and biotech sector. --- ## Featured Post ### [6 Pharma Trends for 2025: Trump’s Return, AI Breakthroughs, and Market Access Challenges](https://www.tribecaknowledge.com/blog/6-pharma-trends-for-2025-trumps-return-ai-breakthroughs-and-market-access-challenges) - ![](https://www.tribecaknowledge.com/hubfs/website-2022/blog-author.png) Andre Moa - ![](https://www.tribecaknowledge.com/hubfs/website-2022/blog-date.png) 21 Jan 2025 - ![](https://www.tribecaknowledge.com/hubfs/website-2022/blog-length.png) 21 minute read Pharma is facing a new set of launch, market access and strategic challenges as the pandemic has changed some market characteristics for good. [Read more](https://www.tribecaknowledge.com/blog/6-pharma-trends-for-2025-trumps-return-ai-breakthroughs-and-market-access-challenges) ## Latest posts ### [How are we doing? Tracking pharma product launch ROI through global and local challenges](https://www.tribecaknowledge.com/blog/how-are-we-doing-tracking-pharma-product-launch-roi-through-global-and-local-challenges) Pharmaceutical companies must ensure that each component of their product launch plan makes a meaningful contribution to return on investment (ROI). [Read more](https://www.tribecaknowledge.com/blog/how-are-we-doing-tracking-pharma-product-launch-roi-through-global-and-local-challenges) ### [Maintaining pharma ROI as market access bites](https://www.tribecaknowledge.com/blog/maintaining-pharma-roi-as-market-access-bites) By optimising the efficiency and impact of a launch programme, you can maintain ROI from new products at realistic levels that will keep R&D ticking over and continue providing incentives for pharma companies and their investors to pursue better health outcomes. [Read more](https://www.tribecaknowledge.com/blog/maintaining-pharma-roi-as-market-access-bites) ### [Making launches count: pharma ROI under strain](https://www.tribecaknowledge.com/blog/making-launches-count-pharma-roi-under-strain) Medicines need to make a profit. Making launches count: pharma and biotech ROI under strain [Read more](https://www.tribecaknowledge.com/blog/making-launches-count-pharma-roi-under-strain) ### [5 signs your launch team is not collaborating effectively](https://www.tribecaknowledge.com/blog/5-signs-launch-team-collaborating-effectively/) Collaboration is a key pillar of a successful pharma launch - watch out for these 5 signs that your launch team is not collaborating effectively. [Read more](https://www.tribecaknowledge.com/blog/5-signs-launch-team-collaborating-effectively/) ### [3 ways to get more value from your global value dossier](https://www.tribecaknowledge.com/blog/3-ways-get-value-global-value-dossier/) Global value dossiers are the key to getting your products to market but when they’re done badly, they waste valuable time and resource. [Read more](https://www.tribecaknowledge.com/blog/3-ways-get-value-global-value-dossier/) ### [4 ways to optimise your market access team collaboration](https://www.tribecaknowledge.com/blog/4-ways-to-optimise-your-market-access-team-collaboration/) Successful market access team collaboration requires the backing of the whole business - here are tips for effecitve execution. [Read more](https://www.tribecaknowledge.com/blog/4-ways-to-optimise-your-market-access-team-collaboration/) ### Recent Posts - [2025 New Drug Approvals: Key FDA and EMA approvals and Emerging Trends](https://www.tribecaknowledge.com/blog/2025-new-drug-approvals-key-fda-and-ema-approvals-and-emerging-trends) - [Driving launch excellence with agile transformation](https://www.tribecaknowledge.com/blog/driving-launch-excellence-with-agile-transformation) - [Launch Readiness 2025: What this year holds in store for pharma product launches](https://www.tribecaknowledge.com/blog/launch-readiness-2025-what-this-year-holds-in-store-for-pharma-product-launches) - [6 Pharma Trends for 2025: Trump’s Return, AI Breakthroughs, and Market Access Challenges](https://www.tribecaknowledge.com/blog/6-pharma-trends-for-2025-trumps-return-ai-breakthroughs-and-market-access-challenges) - [2024 New Drug Approvals: Key FDA and EMA approvals, breakthroughs and market trends](https://www.tribecaknowledge.com/blog/2024-new-drug-approvals-key-fda-and-ema-approvals-breakthroughs-and-market-trends) ### Most Popular Posts - [2025 New Drug Approvals: Key FDA and EMA approvals and Emerging Trends](https://www.tribecaknowledge.com/blog/2025-new-drug-approvals-key-fda-and-ema-approvals-and-emerging-trends) - [What Pfizer’s digital transformation strategy can teach us about making pharma more agile and effective](https://www.tribecaknowledge.com/blog/what-pfizers-digital-transformation-strategy-can-teach-us-about-making-pharma-more-agile-and-effective) - [2024 New Drug Approvals: Key FDA and EMA approvals, breakthroughs and market trends](https://www.tribecaknowledge.com/blog/2024-new-drug-approvals-key-fda-and-ema-approvals-breakthroughs-and-market-trends) - [6 Pharma Trends for 2025: Trump’s Return, AI Breakthroughs, and Market Access Challenges](https://www.tribecaknowledge.com/blog/6-pharma-trends-for-2025-trumps-return-ai-breakthroughs-and-market-access-challenges) - [Market Access 2025: Navigating the emerging HTA and drug reimbursement challenges](https://www.tribecaknowledge.com/blog/market-access-2025-new-report-on-navigating-the-emerging-hta-and-drug-reimbursement-challenges) ### Categories - [launch readiness](https://www.tribecaknowledge.com/blog/topic/launch-readiness) - [Market access](https://www.tribecaknowledge.com/blog/topic/market-access) - [Pharma trends](https://www.tribecaknowledge.com/blog/topic/pharma-trends) - [Pharma launch planning](https://www.tribecaknowledge.com/blog/topic/pharma-launch-planning) - [launch plan](https://www.tribecaknowledge.com/blog/topic/launch-plan) - [launch readiness framework](https://www.tribecaknowledge.com/blog/topic/launch-readiness-framework) - [launch effectiveness](https://www.tribecaknowledge.com/blog/topic/launch-effectiveness) - [launch strategy](https://www.tribecaknowledge.com/blog/topic/launch-strategy) - [Tender Management](https://www.tribecaknowledge.com/blog/topic/tender-management) #### Get our latest posts in your inbox TRiBECA Knowledge needs the contact information you provide to us to contact you about our products and services. 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