--- title: Blog - Launch and Market Access trends in pharma | TRiBECA Knowledge | London | 2017 trends description: 2017 trends | Keep up to date with the latest launch, market access and tender management trends in the pharmaceutical and biotech sector. --- ## Featured Post ### [6 Pharma Trends for 2025: Trump’s Return, AI Breakthroughs, and Market Access Challenges](https://www.tribecaknowledge.com/blog/6-pharma-trends-for-2025-trumps-return-ai-breakthroughs-and-market-access-challenges) - ![](https://www.tribecaknowledge.com/hubfs/website-2022/blog-author.png) Andre Moa - ![](https://www.tribecaknowledge.com/hubfs/website-2022/blog-date.png) 21 Jan 2025 - ![](https://www.tribecaknowledge.com/hubfs/website-2022/blog-length.png) 21 minute read Pharma is facing a new set of launch, market access and strategic challenges as the pandemic has changed some market characteristics for good. [Read more](https://www.tribecaknowledge.com/blog/6-pharma-trends-for-2025-trumps-return-ai-breakthroughs-and-market-access-challenges) ## Latest posts ### [7 pharma trends for 2017 that will define the industry](https://www.tribecaknowledge.com/blog/7-pharma-trends-for-2017) From pricing concerns, reputational damage control, Trumpian uncertainty, technology convergence to multichannel, we predict the key pharma trends for 2017. [Read more](https://www.tribecaknowledge.com/blog/7-pharma-trends-for-2017) ### [Six ways to gain an advantage in market access planning and execution](https://www.tribecaknowledge.com/blog/six-ways-to-gain-an-advantage-in-market-access-planning-and-execution/) Adapting to the recent changes in market access requirements can truly give you a competitive advantage. Discover six ways to gain the advantage now. [Read more](https://www.tribecaknowledge.com/blog/six-ways-to-gain-an-advantage-in-market-access-planning-and-execution/) ### [6 reasons your market access and launch efforts will suffer with Excel and SharePoint](https://www.tribecaknowledge.com/blog/6-reasons-market-access-launch-efforts-will-suffer-excel-sharepoint/) Using Sharepoint and Excel for your market access needs isn't necessarily the best bet. Discover how to execute your activities more effectively. [Read more](https://www.tribecaknowledge.com/blog/6-reasons-market-access-launch-efforts-will-suffer-excel-sharepoint/) ### [Smooth Sailing: Optimise your launch with a new launch readiness checklist for pharma](https://www.tribecaknowledge.com/blog/optimise-your-launch-with-a-new-launch-readiness-checklist-for-pharma/) Ensuring your pharma launch process is up to scratch is vital - launch your next medicine effectively with our launch readiness checklist for pharma. [Read more](https://www.tribecaknowledge.com/blog/optimise-your-launch-with-a-new-launch-readiness-checklist-for-pharma/) ### [5 signs your pharma launch readiness strategy needs a makeover](https://www.tribecaknowledge.com/blog/5-signs-pharma-launch-readiness-strategy-needs-makeover/) Is your pharma launch readiness strategy optimised for the new age of pharma? Uncover the key qualities your process needs in order to succeed. [Read more](https://www.tribecaknowledge.com/blog/5-signs-pharma-launch-readiness-strategy-needs-makeover/) ### [The most costly pharma launch planning mistakes and how to avoid them](https://www.tribecaknowledge.com/blog/costly-pharma-launch-planning-mistakes-avoid/) Find out how these pharma launch planning mistakes costs these big pharma companies - and how your launch can avoid the same fate. [Read more](https://www.tribecaknowledge.com/blog/costly-pharma-launch-planning-mistakes-avoid/) ### [Why pharma launch readiness planning and execution needs to change](https://www.tribecaknowledge.com/blog/pharma-launch-readiness-planning-and-execution-needs-to-change/) Pharma industry changes have led to a new commercial model. Pharma launch readiness planning teams need to adapt to this new model. [Read more](https://www.tribecaknowledge.com/blog/pharma-launch-readiness-planning-and-execution-needs-to-change/) ### Recent Posts - [2025 New Drug Approvals: Key FDA and EMA approvals and Emerging Trends](https://www.tribecaknowledge.com/blog/2025-new-drug-approvals-key-fda-and-ema-approvals-and-emerging-trends) - [Driving launch excellence with agile transformation](https://www.tribecaknowledge.com/blog/driving-launch-excellence-with-agile-transformation) - [Launch Readiness 2025: What this year holds in store for pharma product launches](https://www.tribecaknowledge.com/blog/launch-readiness-2025-what-this-year-holds-in-store-for-pharma-product-launches) - [6 Pharma Trends for 2025: Trump’s Return, AI Breakthroughs, and Market Access Challenges](https://www.tribecaknowledge.com/blog/6-pharma-trends-for-2025-trumps-return-ai-breakthroughs-and-market-access-challenges) - [2024 New Drug Approvals: Key FDA and EMA approvals, breakthroughs and market trends](https://www.tribecaknowledge.com/blog/2024-new-drug-approvals-key-fda-and-ema-approvals-breakthroughs-and-market-trends) ### Most Popular Posts - [2025 New Drug Approvals: Key FDA and EMA approvals and Emerging Trends](https://www.tribecaknowledge.com/blog/2025-new-drug-approvals-key-fda-and-ema-approvals-and-emerging-trends) - [What Pfizer’s digital transformation strategy can teach us about making pharma more agile and effective](https://www.tribecaknowledge.com/blog/what-pfizers-digital-transformation-strategy-can-teach-us-about-making-pharma-more-agile-and-effective) - [2024 New Drug Approvals: Key FDA and EMA approvals, breakthroughs and market trends](https://www.tribecaknowledge.com/blog/2024-new-drug-approvals-key-fda-and-ema-approvals-breakthroughs-and-market-trends) - [6 Pharma Trends for 2025: Trump’s Return, AI Breakthroughs, and Market Access Challenges](https://www.tribecaknowledge.com/blog/6-pharma-trends-for-2025-trumps-return-ai-breakthroughs-and-market-access-challenges) - [Market Access 2025: Navigating the emerging HTA and drug reimbursement challenges](https://www.tribecaknowledge.com/blog/market-access-2025-new-report-on-navigating-the-emerging-hta-and-drug-reimbursement-challenges) ### Categories - [launch readiness](https://www.tribecaknowledge.com/blog/topic/launch-readiness) - [Market access](https://www.tribecaknowledge.com/blog/topic/market-access) - [Pharma trends](https://www.tribecaknowledge.com/blog/topic/pharma-trends) - [Pharma launch planning](https://www.tribecaknowledge.com/blog/topic/pharma-launch-planning) - [launch plan](https://www.tribecaknowledge.com/blog/topic/launch-plan) - [launch readiness framework](https://www.tribecaknowledge.com/blog/topic/launch-readiness-framework) - [launch effectiveness](https://www.tribecaknowledge.com/blog/topic/launch-effectiveness) - [launch strategy](https://www.tribecaknowledge.com/blog/topic/launch-strategy) - [Tender Management](https://www.tribecaknowledge.com/blog/topic/tender-management) #### Get our latest posts in your inbox TRiBECA Knowledge needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Notice.