The growing reliance on tenders as a cost-effective purchasing strategy for medicines in developing and developed countries creates a whole new set of market access challenges for the pharmaceutical industry.
What does 2018 have in store for the pharmaceutical and biotech industry? In our new '6 Pharma Trends for 2018 Infographic' we look at the key trends that we believe will shape the operating environment for the industry over the year ahead.
The pharmaceutical market is always challenging, and 2017 has been no exception. As we look ahead to some key pharma trends for 2018, we find certain hardy perennials, such as drug pricing, that re-emerge in new iterations year after year.
Time is an increasingly scarce commodity in today’s pharmaceutical market. Like any modern, globalised industry, medicines operate on a 24-hour cycle, facilitated by digital technology. While the technology can save you time by streamlining communications, its very ease of use contributes significantly to workload.
With another turbulent year behind us, we look ahead to the pharma trends that we believe will shape the industry in 2017.