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Featured Post

6 Pharma Trends for 2025: Trump’s Return, AI Breakthroughs, and Market Access Challenges

  • Andre Moa
  • 21 Jan 2025
  • 21 minute read

Pharma is facing a new set of launch, market access and strategic challenges as the pandemic has changed some market characteristics for good.

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Latest posts

A 360˚ view of launch timelines will ease you into the market

Close attention to launch timelines and status will help save you from stumbling at the final hurdle to successful pharma market entry.

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Pharma launch planning should be focused on strategy, not data management

Making the most of pharma launch planning includes ensuring that launch team members are focused on strategic objectives, not data collection and processing.

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Why you need a consistent launch readiness framework

A launch readiness framework is a must to handle pharma market access challenges. You need the tools to ensure a living framework is embedded enterprise wide.

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Launch effectiveness is a patient-access issue

Damaging constraints on patient access to medicines come from many quarters. Pharma companies must ensure that poorly co-ordinated and executed drug launches are not to blame.

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Getting your launch strategy right for today’s market access paradigm

Today’s launch strategies are more modestly scaled, but they must be planned, implemented and tracked in greater depth.

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Pharma launch challenges will only get worse

There is plenty of pharmaceutical innovation left in the tank, judging by current product pipelines. Pharma launch challenges, though, have never been tougher.

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7 pharma trends for 2017 that will define the industry

From pricing concerns, reputational damage control, Trumpian uncertainty, technology convergence to multichannel, we predict the key pharma trends for 2017.

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How are we doing? Tracking pharma product launch ROI through global and local challenges

Pharmaceutical companies must ensure that each component of their product launch plan makes a meaningful contribution to return on investment (ROI).

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Maintaining pharma ROI as market access bites

By optimising the efficiency and impact of a launch programme, you can maintain ROI from new products at realistic levels that will keep R&D ticking over and continue providing incentives for pharma companies and their investors to pursue better health outcomes.

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Making launches count: pharma ROI under strain

Medicines need to make a profit. Making launches count: pharma and biotech ROI under strain

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8 pharma trends to keep top of mind in 2016

We predict the top pharma trends for 2016 including creative new approaches to drug pricing and reimbursement and building a digital-health ecosystem.

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3 local launch risks your global team can’t afford to ignore

Market access is all about fine-tuning global plans to local demands. How do you stay on top of launch risks as your new product rolls out internationally?

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