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Featured Post

6 Pharma Trends for 2025: Trump’s Return, AI Breakthroughs, and Market Access Challenges

  • Andre Moa
  • 21 Jan 2025
  • 21 minute read

Pharma is facing a new set of launch, market access and strategic challenges as the pandemic has changed some market characteristics for good.

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Latest posts

New Report: Launch Readiness 2022 - How to address key trends and challenges

With COVID-19 driving innovation and agility, 2022 promises another rich crop of pharma launches. Closer cost-benefit scrutiny demands carefully differentiated value.

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8 Pharma Trends for 2022: Towards a more holistic understanding of value

Our 8 pharma trends for 2022 assess how new directions in the industry might lead to a more holistic conception of the value and benefit of drug innovation

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2021 New Drug Approvals: Review of FDA and EMA Marketing Authorisations

US and EU drug approvals have maintained their momentum in 2021, as another innovation bounty shows the sector is finding ways to work around COVID-19.

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Agile launch execution requires the right digital tools

The right launch execution software is key to optimising pharmaceutical launches through agile ways of thinking and working.

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What Pfizer’s digital transformation strategy can teach us about making pharma more agile and effective

The COVID-19 pandemic is a wake-up call for pharma to embed digital transformation at every level of its operations

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How COVID-19 has accelerated digital transformation in pharma

The COVID-19 pandemic is a wake-up call for pharma to embed digital transformation at every level of its operations

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Product launches: making the most of your one shot

Pharma companies need a launch execution platform that makes launch excellence the norm and streamlines efforts to save time for everyone involved in product launches.

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Rethinking Launch Readiness in 2021: The New Normal in the Shadow of COVID

COVID-19 has intensified launch challenges facing new drugs. R&D pipelines and regulatory approvals continue to deliver innovation and commercial promise.

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5 Pharma Trends for 2021: Disruption and Transformation in the COVID Era

The impact of COVID-19 threads through our 5 pharma trends for 2021, whether driving vaccine R&D or political change, hampering market access or accelerating digital transformation.

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2020 New Drug Approvals: Review of New FDA and EMA Marketing Authorisations

Despite the threat of pandemic disruption, US and EU drug approvals for 2020 are in good health, with breakthrough innovation much in evidence.

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How the coronavirus crisis could affect your new drug launch

The coronavirus is forcing pharma to think creatively about remote working in a constrained environment. Digital technology will be crucial in softening the pandemic’s multiple impacts on drug launches.

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From Volume to Value: Strategising launch readiness in 2020

The pharmaceutical market in 2020 is more about product diversity, breakthrough science and new therapeutic targets than spectacular launch volumes.

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