Andre Moa

Recent Posts

How to ensure efficient launch collaboration in a cross-functional team

Posted by Andre Moa on Apr 30, 2019 11:00:00 AM



A pharmaceutical new product launch demands a high level of collaboration by a cross-functional team in what is often a siloed and geographically dispersed business.

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The Ultimate Guide to Launch Readiness in 2019

Posted by Andre Moa on Feb 5, 2019 7:45:00 AM

Pharmaceutical companies have more reasons than ever to hone their launch readiness skills. The question is whether they possess the new product launch strategies and tools to successfully commercialise their new medicines in an often volatile and always competitive global marketplace.  

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Topics: launch readiness, launch strategy, launch effectiveness, launch readiness framework, launch plan, pharma tenders

6 pharma trends for 2019 that will set the pace for industry

Posted by Andre Moa on Jan 14, 2019 4:36:46 PM

As we inch warily or rush enthusiastically into another year against a backdrop of political turmoil and business uncertainty in major markets, it is time to look at the prevailing 2019 pharmaceutical industry trends and what they might mean for companies launching new medicines, negotiating market access barriers, or simply trying to do what they do better. Inevitably, the US is in the thick of the action. But there are many other important 2019 pharma trends, both national and global, that will set the pace for industry throughout what promises to be another dynamic and challenging year. 

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Topics: Pharma launch planning, Pharma trends, Market access, launch readiness, Tender Management, #2019 Pharma Trends

St James Durban students are excelling as they compete in both the sciences and the arts

Posted by Andre Moa on Dec 13, 2018 11:43:20 AM


At TRiBECA® Knowledge we are proud to continue to support this highly unusual school with our 2018 Christmas donation.

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Topics: charity donation

The Essential Tender Management Checklist for Pharma

Posted by Andre Moa on Jun 29, 2018 10:27:16 AM




Tender management is fast entering the mainstream of pharmaceutical industry strategies. Getting the tendering process right, and making sure your global and local resources are properly aligned towards that goal, will make all the difference between riding this trend to a broader, more flexible revenue base, and watching competitors reap the benefits. The growing reliance on tenders as a cost-effective purchasing strategy for medicines in developing and developed countries creates a whole new set of market access challenges for the pharmaceutical industry.

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Topics: Market access, Tender Management, pharma tenders