With another turbulent year behind us, we look ahead to the pharma trends that we believe will shape the industry in 2017.
2016 Pharma Trends: As the pharmaceutical industry enters 2016, rarely has the need for its products been greater and rarely has the industry been subject to such hostile scrutiny.
Across the world, pharma companies of all sizes are still using a patchwork of non-specialised tools, typically Microsoft Excel, to organise their market access and launch efforts, with these files often shared across global and country teams in a SharePoint environment.
Launching a new medicine is a complex process that requires carefully aligned, coordinated and sequenced activities to take place across markets. Much like sailing a ship, successful and efficient voyages into the pharma market require pharma teams and their leaders to have the right tools, processes and information to get the job done.
If you're wondering why your current pharma launch readiness strategy isn't working as well as it could, here are some signs that your launch planning and execution tools might not be fit for purpose…