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Featured Post

6 Pharma Trends for 2025: Trump’s Return, AI Breakthroughs, and Market Access Challenges

  • Andre Moa
  • 21 Jan 2025
  • 21 minute read

Pharma is facing a new set of launch, market access and strategic challenges as the pandemic has changed some market characteristics for good.

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Latest posts

From Volume to Value: Strategising launch readiness in 2020

The pharmaceutical market in 2020 is more about product diversity, breakthrough science and new therapeutic targets than spectacular launch volumes.

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5 Pharma Trends for 2020: Counting the value and cost of innovation

The pharmaceutical market in 2020 is more about product diversity, breakthrough science and new therapeutic targets than spectacular launch volumes.

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2019 New Drug Approvals And Updates: The Year In Review

US and EU drug approvals for 2019 may be lagging last year’s peaks, but innovation and blockbuster potential are far from exhausted.

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How digital transformation can streamline your new pharma product launch

Digital transformation has brought benefits but also challenges for pharma launches. With the right software, launch teams can ensure digital works to their advantage.

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How to stay on top of your global market access challenges

The right software will help you turn an array of market access challenges for new medicines into competitive differentiation that drives launch success.

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How to gain full visibility of launch readiness across countries worldwide

In an increasingly networked pharmaceutical market, you can head off access challenges with software that gives full visibility of launch readiness worldwide

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How to keep your global and country launch team aligned

With the right digital technology, your launch team can work together to ensure global strategies are leveraged optimally in challenging local environments.

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The Ultimate Guide to Launch Readiness in 2019

Pharmaceutical companies must embrace pioneering new product launch software if they really want to optimise launch readiness to capitalise on renewed innovation and R&D productivity.

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6 pharma trends for 2019 that will set the pace for industry

We take a look at the Top 6 Pharma Trends for 2019: From slowing sales growth, biosimilars getting serious, growing pressure on US pricing, more Brexit uncertainty, value focused R&D to the need to address the industry’s ‘me-too’ deficit.

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Getting your launch strategy right for today’s market access paradigm

Today’s launch strategies are more modestly scaled, but they must be planned, implemented and tracked in greater depth.

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Pharma launch challenges will only get worse

There is plenty of pharmaceutical innovation left in the tank, judging by current product pipelines. Pharma launch challenges, though, have never been tougher.

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