--- title: Blog - Launch and Market Access trends in pharma | TRiBECA Knowledge | London | Pharma launch planning description: Pharma launch planning | Keep up to date with the latest launch, market access and tender management trends in the pharmaceutical and biotech sector. --- ## Featured Post ### [6 Pharma Trends for 2025: Trump’s Return, AI Breakthroughs, and Market Access Challenges](https://www.tribecaknowledge.com/blog/6-pharma-trends-for-2025-trumps-return-ai-breakthroughs-and-market-access-challenges) - ![](https://www.tribecaknowledge.com/hubfs/website-2022/blog-author.png) Andre Moa - ![](https://www.tribecaknowledge.com/hubfs/website-2022/blog-date.png) 21 Jan 2025 - ![](https://www.tribecaknowledge.com/hubfs/website-2022/blog-length.png) 21 minute read Pharma is facing a new set of launch, market access and strategic challenges as the pandemic has changed some market characteristics for good. [Read more](https://www.tribecaknowledge.com/blog/6-pharma-trends-for-2025-trumps-return-ai-breakthroughs-and-market-access-challenges) ## Latest posts ### [2020 New Drug Approvals: Review of New FDA and EMA Marketing Authorisations](https://www.tribecaknowledge.com/blog/2020-new-drug-approvals-and-updates-the-year-in-review) Despite the threat of pandemic disruption, US and EU drug approvals for 2020 are in good health, with breakthrough innovation much in evidence. [Read more](https://www.tribecaknowledge.com/blog/2020-new-drug-approvals-and-updates-the-year-in-review) ### [How the coronavirus crisis could affect your new drug launch](https://www.tribecaknowledge.com/blog/how-the-coronavirus-crisis-could-hit-your-new-drug-launch) The coronavirus is forcing pharma to think creatively about remote working in a constrained environment. Digital technology will be crucial in softening the pandemic’s multiple impacts on drug launches. [Read more](https://www.tribecaknowledge.com/blog/how-the-coronavirus-crisis-could-hit-your-new-drug-launch) ### [From Volume to Value: Strategising launch readiness in 2020](https://www.tribecaknowledge.com/blog/from-volume-to-value-strategising-launch-readiness-in-2020) The pharmaceutical market in 2020 is more about product diversity, breakthrough science and new therapeutic targets than spectacular launch volumes. [Read more](https://www.tribecaknowledge.com/blog/from-volume-to-value-strategising-launch-readiness-in-2020) ### [5 Pharma Trends for 2020: Counting the value and cost of innovation](https://www.tribecaknowledge.com/blog/5-pharma-trends-for-2020) The pharmaceutical market in 2020 is more about product diversity, breakthrough science and new therapeutic targets than spectacular launch volumes. [Read more](https://www.tribecaknowledge.com/blog/5-pharma-trends-for-2020) ### [6 pharma trends for 2019 that will set the pace for industry](https://www.tribecaknowledge.com/blog/top-6-pharma-trends-for-2019-that-will-set-the-pace-for-industry) We take a look at the Top 6 Pharma Trends for 2019: From slowing sales growth, biosimilars getting serious, growing pressure on US pricing, more Brexit uncertainty, value focused R&D to the need to address the industry’s ‘me-too’ deficit. [Read more](https://www.tribecaknowledge.com/blog/top-6-pharma-trends-for-2019-that-will-set-the-pace-for-industry) ### [6 Pharma Trends for 2018 [INFOGRAPHIC]](https://www.tribecaknowledge.com/blog/6-pharma-trends-for-2018-infographic) 6 of our key pharma trends that will shape the industry are illustrated on our pharma trends for 2018 infographic. [Read more](https://www.tribecaknowledge.com/blog/6-pharma-trends-for-2018-infographic) ### [6 pharma trends for 2018 that will shape the industry](https://www.tribecaknowledge.com/blog/6-pharma-trends-for-2018-that-will-shape-the-industry) Value, innovation, inter-connectivity, personalisation, and the disruptive impact of digital tools and online retail: these are key pharma trends for 2018. [Read more](https://www.tribecaknowledge.com/blog/6-pharma-trends-for-2018-that-will-shape-the-industry) ### [Getting your launch strategy right for today’s market access paradigm](https://www.tribecaknowledge.com/blog/getting-your-launch-strategy-right-for-todays-market-access-paradigm) Today’s launch strategies are more modestly scaled, but they must be planned, implemented and tracked in greater depth. [Read more](https://www.tribecaknowledge.com/blog/getting-your-launch-strategy-right-for-todays-market-access-paradigm) ### [Pharma launch challenges will only get worse](https://www.tribecaknowledge.com/blog/pharma-launch-challenges-will-only-get-worse) There is plenty of pharmaceutical innovation left in the tank, judging by current product pipelines. Pharma launch challenges, though, have never been tougher. [Read more](https://www.tribecaknowledge.com/blog/pharma-launch-challenges-will-only-get-worse) ### [7 pharma trends for 2017 that will define the industry](https://www.tribecaknowledge.com/blog/7-pharma-trends-for-2017) From pricing concerns, reputational damage control, Trumpian uncertainty, technology convergence to multichannel, we predict the key pharma trends for 2017. [Read more](https://www.tribecaknowledge.com/blog/7-pharma-trends-for-2017) ### [8 pharma trends to keep top of mind in 2016](https://www.tribecaknowledge.com/blog/8-pharma-trends-to-keep-top-of-mind-in-2016/) We predict the top pharma trends for 2016 including creative new approaches to drug pricing and reimbursement and building a digital-health ecosystem. [Read more](https://www.tribecaknowledge.com/blog/8-pharma-trends-to-keep-top-of-mind-in-2016/) ### [6 reasons your market access and launch efforts will suffer with Excel and SharePoint](https://www.tribecaknowledge.com/blog/6-reasons-market-access-launch-efforts-will-suffer-excel-sharepoint/) Using Sharepoint and Excel for your market access needs isn't necessarily the best bet. Discover how to execute your activities more effectively. [Read more](https://www.tribecaknowledge.com/blog/6-reasons-market-access-launch-efforts-will-suffer-excel-sharepoint/) ### Recent Posts - [2025 New Drug Approvals: Key FDA and EMA approvals and Emerging Trends](https://www.tribecaknowledge.com/blog/2025-new-drug-approvals-key-fda-and-ema-approvals-and-emerging-trends) - [Driving launch excellence with agile transformation](https://www.tribecaknowledge.com/blog/driving-launch-excellence-with-agile-transformation) - [Launch Readiness 2025: What this year holds in store for pharma product launches](https://www.tribecaknowledge.com/blog/launch-readiness-2025-what-this-year-holds-in-store-for-pharma-product-launches) - [6 Pharma Trends for 2025: Trump’s Return, AI Breakthroughs, and Market Access Challenges](https://www.tribecaknowledge.com/blog/6-pharma-trends-for-2025-trumps-return-ai-breakthroughs-and-market-access-challenges) - [2024 New Drug Approvals: Key FDA and EMA approvals, breakthroughs and market trends](https://www.tribecaknowledge.com/blog/2024-new-drug-approvals-key-fda-and-ema-approvals-breakthroughs-and-market-trends) ### Most Popular Posts - [2025 New Drug Approvals: Key FDA and EMA approvals and Emerging Trends](https://www.tribecaknowledge.com/blog/2025-new-drug-approvals-key-fda-and-ema-approvals-and-emerging-trends) - [What Pfizer’s digital transformation strategy can teach us about making pharma more agile and effective](https://www.tribecaknowledge.com/blog/what-pfizers-digital-transformation-strategy-can-teach-us-about-making-pharma-more-agile-and-effective) - [2024 New Drug Approvals: Key FDA and EMA approvals, breakthroughs and market trends](https://www.tribecaknowledge.com/blog/2024-new-drug-approvals-key-fda-and-ema-approvals-breakthroughs-and-market-trends) - [6 Pharma Trends for 2025: Trump’s Return, AI Breakthroughs, and Market Access Challenges](https://www.tribecaknowledge.com/blog/6-pharma-trends-for-2025-trumps-return-ai-breakthroughs-and-market-access-challenges) - [Market Access 2025: Navigating the emerging HTA and drug reimbursement challenges](https://www.tribecaknowledge.com/blog/market-access-2025-new-report-on-navigating-the-emerging-hta-and-drug-reimbursement-challenges) ### Categories - [launch readiness](https://www.tribecaknowledge.com/blog/topic/launch-readiness) - [Market access](https://www.tribecaknowledge.com/blog/topic/market-access) - [Pharma trends](https://www.tribecaknowledge.com/blog/topic/pharma-trends) - [Pharma launch planning](https://www.tribecaknowledge.com/blog/topic/pharma-launch-planning) - [launch plan](https://www.tribecaknowledge.com/blog/topic/launch-plan) - [launch readiness framework](https://www.tribecaknowledge.com/blog/topic/launch-readiness-framework) - [launch effectiveness](https://www.tribecaknowledge.com/blog/topic/launch-effectiveness) - [launch strategy](https://www.tribecaknowledge.com/blog/topic/launch-strategy) - [Tender Management](https://www.tribecaknowledge.com/blog/topic/tender-management) #### Get our latest posts in your inbox TRiBECA Knowledge needs the contact information you provide to us to contact you about our products and services. 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